Driving Revenue during Turbulent Times
| العنوان: | Driving Revenue during Turbulent Times |
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| المؤلفون: | Joel Ellis |
| المصدر: | Otolaryngology–Head and Neck Surgery. 151 |
| بيانات النشر: | Wiley, 2014. |
| سنة النشر: | 2014 |
| مصطلحات موضوعية: | Value (ethics), business.industry, Target audience, New media, Sight, Otorhinolaryngology, Medicine, Revenue, Surgery, Social media, The Internet, Marketing, business, Downstream (petroleum industry) |
| الوصف: | The speakers’ intention is to explore the medical climate today as it pertains to practicing medicine as a private otolaryngologist: specifically, the challenges a provider faces today and potentially downstream. During turbulent times, medical professionals can often become fixated on what they do best and lose sight peripherally as to what is influencing the market and as a result what additional options may present themselves that would allow a practice to thrive despite the challenges. Areas of focus and learning will include: (1) The increasingly elusive target audience: (a) who makes the buying decision, (b) effects of the Internet and social media on buying decisions. (2) Methodologies to attract the right patient type: (a) practice differentiation—narrow and deep versus shallow and wide, (b) attracting a higher value patient type, (c) marketing as a system versus a series of random activities, (d) traditional media marketing and its applications today in medicine, (e) new media marketing and its a... |
| تدمد: | 1097-6817 0194-5998 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::fc654b73b1cd058e893d17b6bc5cb4c1 https://doi.org/10.1177/0194599814541629 |
| حقوق: | CLOSED |
| رقم الأكسشن: | edsair.doi...........fc654b73b1cd058e893d17b6bc5cb4c1 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 10976817 01945998 |
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