The maximizing decision-making style describes the style of one who pursues maximum utility in decision-making, in contrast to the satisficing style, which describes the style of one who is satisfied with good enough options. The current research concentrates on the within-person variation in the maximizing decision-making style and provides an explanation through three studies. Study 1 (N = 530) developed a domain-specific maximizing scale and found that individuals had different maximizing tendencies across different domains. Studies 2 (N = 162) and 3 (N = 106) further explored this mechanism from the perspective of subjective task value through questionnaires and experiments. It was found that the within-person variation of maximization in different domains is driven by the difference in the individuals’ subjective task value in the corresponding domains. People tend to maximize more in the domains they value more. Our research contributes to a comprehensive understanding of maximization and provides a new perspective for the study of the maximizing decision-making style.
