How to Write Up Case-study Methodology Sections
| العنوان: | How to Write Up Case-study Methodology Sections |
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| المؤلفون: | C. Anthony Di Benedetto, Michael B. Beverland, Adam Lindgreen |
| المصدر: | Industrial Marketing Management. 96:7-10 |
| بيانات النشر: | Elsevier, 2021. |
| سنة النشر: | 2021 |
| مصطلحات موضوعية: | Marketing, Management science, Computer science, Field (Bourdieu), Study methodology, Best practice, 05 social sciences, Case study, Validity, Guidelines, Section (archaeology), 0502 economics and business, 050211 marketing, Industrial marketing, 050203 business & management |
| الوصف: | Business-to-business marketing academics study complex phenomena, aiming to describe these phenomena through theoretical frameworks, explaining the relationships among the framework's constructs, and provide guidance and insight to decision-makers. Not surprisingly, often business-to-business researchers undertake qualitative case studies. In this editorial, we discuss what we believe could be reported in the write-up of a case-study methodology section. In particular, we consider the issues of selecting cases; crafting instruments and protocols, entering the field; and analyzing the data. How to assess the validity and reliability of qualitative case studies is also discussed. We finish the editorial by examining three exemplar case studies that have been published in Industrial Marketing Management. |
| اللغة: | English |
| تدمد: | 1873-2062 0019-8501 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::679d0d7d62b1e7b1b61bf3779bd30571 https://doi.org/10.1016/j.indmarman.2020.04.012 |
| حقوق: | CLOSED |
| رقم الأكسشن: | edsair.doi.dedup.....679d0d7d62b1e7b1b61bf3779bd30571 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 18732062 00198501 |
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