No doubt most members of the INFORMS College on Marketing, reading this piece as it comes out at the end of Volume 20 of the journal, late in 2001, know the answer to some of these questions; many may know the answers to most of them, and a few know the answers to all of them. However, people retire from the profession. At the same time, younger participants replenish our ranks. So, when the time comes that the journal reaches Volume 40, fewer college members will know the answers to some, most, or all of these questions. Few may even recall that INFORMS was formed in 1995 as a result of the
