With or without you: interactive effects of retail density and need for affiliation on shopping pleasure and spending
| العنوان: | With or without you: interactive effects of retail density and need for affiliation on shopping pleasure and spending |
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| المؤلفون: | Thomas Johannes Lucas van Rompay, Adriaan T.H. Pruyn, Joost W.M. Verhoeven, J. Krooshoop |
| المساهمون: | ASCoR (FMG), Faculty of Behavioural, Management and Social Sciences |
| المصدر: | Journal of Business Research, 65(8), 1126-1131. Elsevier Journal of business research, 65(8), 1126-1131. Elsevier |
| بيانات النشر: | Elsevier, 2012. |
| سنة النشر: | 2012 |
| مصطلحات موضوعية: | Marketing, IR-83654, Need for affiliation, media_common.quotation_subject, Advertising, Crowding, Pleasure, Harm, Impression management, Order (business), Product (category theory), Business, Onderzoek van algemene industriele aardMechanical engineering and technology, METIS-290120, Social influence, media_common |
| الوصف: | A shopping trip is a not only a goal-directed activity for acquiring a desired product but also a social experience involving fellow shoppers. Crowding research generally considers retail density a negative influence and ignores any positive effects of the presence of others. Considering that consumers vary in the extent to which they value the presence of others, two studies document retail density's effects on shopping experiences and spending as a function of affiliation needs. In addition to demonstrating that density does not harm the shopping experiences of consumers with strong affiliation needs, the findings indicate these shoppers spend more money in dense settings in order to present a positive image to other customers. The discussion integrates these findings with social influence research highlighting the role of impression management behaviors. |
| اللغة: | English |
| تدمد: | 1873-7978 0148-2963 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ee3d796cdf35bbaed5ac5cc6cd2b9759 https://hdl.handle.net/11245/1.379062 |
| حقوق: | RESTRICTED |
| رقم الأكسشن: | edsair.doi.dedup.....ee3d796cdf35bbaed5ac5cc6cd2b9759 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 18737978 01482963 |
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