دورية أكاديمية
The 7Ps Classification of the Services Marketing Mix Revisited : An Empirical Assessment of their Generalisability , Applicability and Effect on Performance Evidence from Jordan’s Services Organisations
| العنوان: | The 7Ps Classification of the Services Marketing Mix Revisited : An Empirical Assessment of their Generalisability , Applicability and Effect on Performance Evidence from Jordan’s Services Organisations |
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| المؤلفون: | Akroush , Mamoun N. |
| المصدر: | Jordan Journal of Business Administration .- 2011 , Vol. 7 , No. 1 , pp. 116 - 147. |
| الإتاحة: | http://platform.almanhal.com/EDS/Details/?id=2-8451 |
| قاعدة البيانات: | Al Manhal Collections |
Full Text Finder | تدمد: | 18158633 |
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