Opinion Formation Threshold Estimates from Different Combinations of Social Media Data-Types

التفاصيل البيبلوغرافية
العنوان: Opinion Formation Threshold Estimates from Different Combinations of Social Media Data-Types
المؤلفون: Asher, Derrik E., Caylor, Justine, Doyle, Casey, Neigel, Alexis R., Korniss, Gyorgy, Szymanski, Boleslaw K.
المصدر: Proceedings of the 52nd Hawaii International Conference on System Sciences. 2019
سنة النشر: 2018
المجموعة: Computer Science
مصطلحات موضوعية: Computer Science - Social and Information Networks
الوصف: Passive consumption of a quantifiable amount of social media information related to a topic can cause individuals to form opinions. If a substantial amount of these individuals are motivated to take action from their recently established opinions, a movement or public opinion shift can be induced independent of the information's veracity. Given that social media is ubiquitous in modern society, it is imperative that we understand the threshold at which social media data results in opinion formation. The present study estimates population opinion formation thresholds by querying 2222 participants about the number of various social media data-types (i.e., images, videos, and/or messages) that they would need to passively consume to form opinions. Opinion formation is assessed across three dimensions, 1) data-type(s), 2) context, and 3) source. This work provides a theoretical basis for estimating the amount of data needed to influence a population through social media information.
Comment: 10 pages, 5 tables, 3 figures, 52nd Hawaii International Conference on System Sciences HICSS 2019
نوع الوثيقة: Working Paper
DOI: 10.24251/HICSS.2019.324
URL الوصول: http://arxiv.org/abs/1810.01501
رقم الأكسشن: edsarx.1810.01501
قاعدة البيانات: arXiv