We study doubly nonlinear parabolic equation arising from the gradient flow for p-Sobolev type inequality, referred as p-Sobolev flow from now on, which includes the classical Yamabe flow on a bounded domain in Euclidean space in the special case p=2. In this article we establish a priori estimates and regularity results for the $p$-Sobolev type flow, which are necessary for further analysis and classification of limits as time tends to infinity.