Investigating the dissemination of STEM content on social media with computational tools

التفاصيل البيبلوغرافية
العنوان: Investigating the dissemination of STEM content on social media with computational tools
المؤلفون: Oshinowo, Oluwamayokun, Delgado, Priscila, Fay, Meredith, Luna, C. Alessandra, Dissanayaka, Anjana, Jeltuhin, Rebecca, Myers, David R.
سنة النشر: 2024
المجموعة: Computer Science
مصطلحات موضوعية: Computer Science - Social and Information Networks, Computer Science - Computers and Society, Computer Science - Machine Learning
الوصف: Social media platforms can quickly disseminate STEM content to diverse audiences, but their operation can be mysterious. We used open-source machine learning methods such as clustering, regression, and sentiment analysis to analyze over 1000 videos and metrics thereof from 6 social media STEM creators. Our data provide insights into how audiences generate interest signals(likes, bookmarks, comments, shares), on the correlation of various signals with views, and suggest that content from newer creators is disseminated differently. We also share insights on how to optimize dissemination by analyzing data available exclusively to content creators as well as via sentiment analysis of comments.
Comment: 17 pages, 3 figures, 3 supplemental figures
نوع الوثيقة: Working Paper
URL الوصول: http://arxiv.org/abs/2404.18944
رقم الأكسشن: edsarx.2404.18944
قاعدة البيانات: arXiv