دورية أكاديمية
Demand for online platforms for medical word-of-mouth
| العنوان: | Demand for online platforms for medical word-of-mouth |
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| المؤلفون: | Shih Han Lin, Tom M.Y. Lin |
| المصدر: | Journal of International Medical Research, Vol 46 (2018) |
| بيانات النشر: | SAGE Publishing, 2018. |
| سنة النشر: | 2018 |
| المجموعة: | LCC:Medicine (General) |
| مصطلحات موضوعية: | Medicine (General), R5-920 |
| الوصف: | The choice of medical services affects an individual’s treatment and health. However, few studies have focused on medical electronic word-of-mouth (eWOM), which has the greatest impact on such choices. This study was performed to explore the need for and general public’s attitude toward medical eWOM and provide a reference for government, media, and medical practitioners. In this study, 84% of the respondents had experience using online evaluation platforms to search for eWOM, and those who were satisfied with the online evaluation platforms substantially outnumbered those who were dissatisfied. The respondents generally believed that there is a need for physician evaluation platforms, although a difference remained between respondents who needed the online evaluation platforms (72.0%) and were willing to reference them (72.0%) and those who trusted them (46.5%) and were willing to provide their opinions (55.0%). These results could signify that despite the public’s need, the public remains doubtful of the information provided by these online evaluation platforms. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 0300-0605 1473-2300 03000605 |
| Relation: | https://doaj.org/toc/0300-0605; https://doaj.org/toc/1473-2300 |
| DOI: | 10.1177/0300060518757899 |
| URL الوصول: | https://doaj.org/article/056ed7a25a324cd9a6aa09792d199eef |
| رقم الأكسشن: | edsdoj.056ed7a25a324cd9a6aa09792d199eef |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 03000605 14732300 |
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| DOI: | 10.1177/0300060518757899 |