دورية أكاديمية
Folk Theories of Avoiding Content Moderation: How Vaccine-Opposed Influencers Amplify Vaccine Opposition on Instagram
العنوان: | Folk Theories of Avoiding Content Moderation: How Vaccine-Opposed Influencers Amplify Vaccine Opposition on Instagram |
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المؤلفون: | Rachel E. Moran, Izzi Grasso, Kolina Koltai |
المصدر: | Social Media + Society, Vol 8 (2022) |
بيانات النشر: | SAGE Publishing, 2022. |
سنة النشر: | 2022 |
المجموعة: | LCC:Communication. Mass media |
مصطلحات موضوعية: | Communication. Mass media, P87-96 |
الوصف: | This study analyzes how vaccine-opposed users on Instagram share anti-vaccine content despite facing growing moderation attempts by the platform. Through a thematic analysis of Instagram content (in-feed and ephemeral “stories”) of a sample of vaccine-opposed Instagram users, we explore the observable tactics deployed by vaccine-opposed users in their attempts to avoid content moderation and amplify anti-vaccination content. Tactics range from lexical variations to encode vaccine-related keywords, to the creative use of Instagram features and affordances. The emergence of such tactics exists as a type of “folk theorization”—the cultivation of non-professional knowledge of how visibility on the platform works. Findings highlight the complications of content moderation as a route to minimizing misinformation, the consequences of algorithmic opacity and knowledge-building within problematic online communities. |
نوع الوثيقة: | article |
وصف الملف: | electronic resource |
اللغة: | English |
تدمد: | 2056-3051 20563051 |
Relation: | https://doaj.org/toc/2056-3051 |
DOI: | 10.1177/20563051221144252 |
URL الوصول: | https://doaj.org/article/21a1f72843174b728f05fcb2ac54cf55 |
رقم الأكسشن: | edsdoj.21a1f72843174b728f05fcb2ac54cf55 |
قاعدة البيانات: | Directory of Open Access Journals |
تدمد: | 20563051 |
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DOI: | 10.1177/20563051221144252 |