دورية أكاديمية
COMPARATIVE ANALYSIS BETWEEN CENTRALIZED AND STATE-WISE TOURISM CAMPAIGNS IN INDIA
| العنوان: | COMPARATIVE ANALYSIS BETWEEN CENTRALIZED AND STATE-WISE TOURISM CAMPAIGNS IN INDIA |
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| المؤلفون: | Sunaina AHUJA, Nripendra SINGH, Alexandru NEDELEA |
| المصدر: | Revista de Turism: Studii si Cercetari in Turism, Vol 0, Iss 13, Pp 14-20 (2012) |
| بيانات النشر: | Universitatii Suceava, 2012. |
| سنة النشر: | 2012 |
| المجموعة: | LCC:Geography. Anthropology. Recreation LCC:Geography (General) |
| مصطلحات موضوعية: | Branding, Incredible India, Marketing strategy, Tourism, Geography. Anthropology. Recreation, Geography (General), G1-922 |
| الوصف: | The purpose is to distinguish the initiatives taken by the state authorities and Central authorities to promote tourism in India. Gaps in the centralized promotional campaign, "Incredible India" are identified in this study. The methodology includes collection of secondary data and discursive analysis. Information relevance, Promotion strategy, and Key events and places were used for the comparative analysis for the purposes of the research paper. Above mentioned three factors need to be added to the centralized campaign, to give a holistic picture of India. The paper is unique as it is the first time that identification of gaps in the centralized campaign is done. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 1844-2994 |
| Relation: | http://revistadeturism.ro/index.php/rdt/article/view/7; https://doaj.org/toc/1844-2994 |
| URL الوصول: | https://doaj.org/article/299d5a4b62f849609a44bb6e2a47944c |
| رقم الأكسشن: | edsdoj.299d5a4b62f849609a44bb6e2a47944c |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 18442994 |
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