دورية أكاديمية
Effects of marketing claims on toddler food products on parents’ product preferences, perceptions and purchasing intentions: an online experiment
| العنوان: | Effects of marketing claims on toddler food products on parents’ product preferences, perceptions and purchasing intentions: an online experiment |
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| المؤلفون: | Helen Gwenda Dixon, Mamaru Ayenew Awoke, Maree Scully, Jennifer McCann, Jane Martin, Belinda Morley, Anthea Rhodes, Alison McAleese, Andrea Schmidtke |
| المصدر: | International Journal of Behavioral Nutrition and Physical Activity, Vol 21, Iss 1, Pp 1-14 (2024) |
| بيانات النشر: | BMC, 2024. |
| سنة النشر: | 2024 |
| المجموعة: | LCC:Nutritional diseases. Deficiency diseases LCC:Public aspects of medicine |
| مصطلحات موضوعية: | Toddler foods, Marketing claims, Parents, Online experiment, Policy, Food marketing, Nutritional diseases. Deficiency diseases, RC620-627, Public aspects of medicine, RA1-1270 |
| الوصف: | Abstract Background The retail market for toddler-specific packaged foods is growing. Many of these products are ultra-processed and high in nutrients of concern for health, yet marketed in ways that may make them appear wholesome. This study aims to assess parents’ responses to claims on unhealthy, ultra-processed toddler food products and test whether removing such claims promotes more accurate product perceptions and healthier product preferences. Methods Parents of toddlers aged 12 to |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 1479-5868 |
| Relation: | https://doaj.org/toc/1479-5868 |
| DOI: | 10.1186/s12966-024-01603-9 |
| URL الوصول: | https://doaj.org/article/429f077e3e4a4baa8b5652fa977cced9 |
| رقم الأكسشن: | edsdoj.429f077e3e4a4baa8b5652fa977cced9 |
| قاعدة البيانات: | Directory of Open Access Journals |
Find this article in full text from Springer Verlag. 
Full Text Finder | تدمد: | 14795868 |
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| DOI: | 10.1186/s12966-024-01603-9 |