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STORM THE HEAVENS OR SOME CHARACTERISTICS OF POLITICAL DISCOURSE OF THE NEW SPANISH PARTY PODEMOS

التفاصيل البيبلوغرافية
العنوان: STORM THE HEAVENS OR SOME CHARACTERISTICS OF POLITICAL DISCOURSE OF THE NEW SPANISH PARTY PODEMOS
المؤلفون: E. . Astakhova
المصدر: Ибероамериканские тетради, Vol 0, Iss 1, Pp 21-28 (2016)
بيانات النشر: Moscow State Institute of International Relations (MGIMO), 2016.
سنة النشر: 2016
المجموعة: LCC:International relations
مصطلحات موضوعية: испания, партия «подемос», политический дискурс, политический марке-тинг, когнитивная психология, лингвистика, метафора, язык, картина мира, политическая власть, spanish party podemos, political discourse, marketing methods, metaphors, achievements of cognitive psychology, political power, International relations, JZ2-6530
الوصف: The report analyzes the features of political discourse, rhetorical techniques and marketing methods of the Spanish party Podemos , which in a short period of existence in the political arena of the country - little more than a year and a half after the official proclamation - has managed to achieve significant progress in the electoral field. Aims to win power, the party’s ideology appeal to the Spanish citizens , using simple , accessible and emotionally meaningful slogans , building on the achievements of cognitive psychology and linguistics. Attaches great importance to the effects on the public consciousness with the help of words and metaphors.
نوع الوثيقة: article
وصف الملف: electronic resource
اللغة: Russian
تدمد: 2409-3416
2658-5219
Relation: https://www.iberpapers.org/jour/article/view/6; https://doaj.org/toc/2409-3416; https://doaj.org/toc/2658-5219
DOI: 10.46272/2409-3416-2016-1-21-28
URL الوصول: https://doaj.org/article/4af16a6f95124ac9a4d70cb9daeda246
رقم الأكسشن: edsdoj.4af16a6f95124ac9a4d70cb9daeda246
قاعدة البيانات: Directory of Open Access Journals
الوصف
تدمد:24093416
26585219
DOI:10.46272/2409-3416-2016-1-21-28