دورية أكاديمية
The Worldviews of Russian People toward other Countries in Russian Advertising Messages
| العنوان: | The Worldviews of Russian People toward other Countries in Russian Advertising Messages |
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| المؤلفون: | Chanunporn Hemsakun |
| المصدر: | Journal of Humanities and Social Sciences Mahasarakham University, Vol 42, Iss 5, Pp 718-732 (2023) |
| بيانات النشر: | Mahasarakham University, 2023. |
| سنة النشر: | 2023 |
| المجموعة: | LCC:Social Sciences LCC:History of scholarship and learning. The humanities |
| مصطلحات موضوعية: | worldview, russian people, advertising message, image, Social Sciences, History of scholarship and learning. The humanities, AZ20-999 |
| الوصف: | This article aims to study the worldviews of Russian people toward other countries in Russian advertising messages. The study was conducted based on the conceptual frameworks of worldview and advertising message. The samples were composed of 100 advertising messages from brands’ official websites from March to May 2022. The findings revealed that there are 7 worldviews of Russian people toward. - 1) England : nobles or royal family are the images of conservatism, formality, sophistication and luxury; 2) Italy: geographical factors make Italians happy, cheerful and love to have fun; 3) France : eloquence and a sense of artistry are the main characteristics of French people; 4) Germany: German products are of high quality because of using high technology, innovation and Germans are hard-working, disciplined and punctual; 5) China : tea is a symbol of hospitality and therapeutic medicine. 6) Czechia : familiarity with the taste make Russians love Czech beer; 7) Russia : Russia is nationalistic and collectivist. The outcomes from the study can be used as guidelines for courses on intercultural communication and for a better understanding of Russian people by Thai people |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | Thai |
| تدمد: | 2672-9733 |
| Relation: | https://so03.tci-thaijo.org/index.php/humsujournal/article/view/262127/180635; https://doaj.org/toc/2672-9733 |
| URL الوصول: | https://doaj.org/article/5f03985b3d404ed7b4ef794d28ba0925 |
| رقم الأكسشن: | edsdoj.5f03985b3d404ed7b4ef794d28ba0925 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 26729733 |
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