دورية أكاديمية
No Wind is Favorable Unless the Sailor is Participative: Customer Participation in Marina Services
| العنوان: | No Wind is Favorable Unless the Sailor is Participative: Customer Participation in Marina Services |
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| المؤلفون: | Elif Koç, Durmuş Ali Deveci, Cansu Yıldırım |
| المصدر: | Journal of Eta Maritime Science, Vol 11, Iss 1, Pp 39-55 (2023) |
| بيانات النشر: | Galenos Publishing House, 2023. |
| سنة النشر: | 2023 |
| المجموعة: | LCC:Naval architecture. Shipbuilding. Marine engineering |
| مصطلحات موضوعية: | marina services, customer participation, service-dominant (s-d) logic, value cocreation, generalized linear model (glm), Naval architecture. Shipbuilding. Marine engineering, VM1-989 |
| الوصف: | Marinas are essential for tourism as a customized service, which, in turn, necessitates active customer cooperation. This study investigates the participation behavior of customers in marina service delivery and aims to determine the facilitating factors and consequences of customer participation (CP). A questionnaire survey was performed to evaluate the perception of marina users (i.e., boat owners or captains) who received service from full-service private marinas. The collected data were analyzed using the generalized linear model. The empirical results showed that customer self-efficacy and customer affective trust are significant facilitating factors, and actionable participation is the most essential dimension of CP substantially impacting customer cocreated value. Moreover, “experience at sea” and “marina region” are the factors with high control effects on the relationships between CP, self-efficacy, trust, and cocreated value. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 2147-2955 2148-9386 |
| Relation: | https://jemsjournal.org/jvi.aspx?pdir=jems&plng=eng&un=JEMS-36034&look4=; https://doaj.org/toc/2147-2955; https://doaj.org/toc/2148-9386 |
| DOI: | 10.4274/jems.2023.36034 |
| URL الوصول: | https://doaj.org/article/619117308a3a4cdb8b7f1755070527a5 |
| رقم الأكسشن: | edsdoj.619117308a3a4cdb8b7f1755070527a5 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 21472955 21489386 |
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| DOI: | 10.4274/jems.2023.36034 |