In this paper, a self-similar fractal coiled acoustic metamaterial is designed for the low-frequency noise control problem by combining a perforated plate and a coiled back cavity structure. Based on the multiphysics field coupling method and thermoviscous acoustic theory, the effect of structural parameter changes on the sound absorption performance of the metamaterial structure is investigated using finite element analysis. The sound energy dissipation mechanism of the metamaterial structure is studied. Finally, 3D printing technology is used to prepare the metamaterial model structure, and the low-frequency sound absorption performance of the metamaterial structure is tested through structural sound absorption performance experiments, which verify that the metamaterial has subwavelength sound absorption performance.