كتاب إلكتروني
Gale Business Insights Handbook of Global Marketing
| العنوان: | Gale Business Insights Handbook of Global Marketing |
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| الوصف: | THE GALE BUSINESS INSIGHTS HANDBOOK OF GLOBAL MARKETING examines the questions'How can a business measure the cost effectiveness of expanding globally''How do you build and manage an international brand?'and'How can I identify new product opportunities in emerging markets?'Entries examine such topics as: The 4 P's (Product, Price, Placement, Promotion) and how the mix differs when you're going global; research strategies for finding actionable intelligence; understanding'other'business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more. |
| المؤلفون: | Miranda Herbert Ferrara |
| نوع المادة: | eBook. |
| الموضوعات: | Export marketing--Handbooks, manuals, etc, Export marketing--Case studies |
| تصنيفات: | BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management |
| قاعدة البيانات: | eBook Index |
| ردمك: | 9781414499284 9781410337573 |
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