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The must-read summary of Philip Evans and Thomas Wurster's book:'Blown to Bits: How the New Economics of Information Transforms Strategy'.This complete summary of the ideas from Philip Evans and Thomas Wurster's book'Blown to Bits'argues that within most traditional business models, there is a trade-off between richness and reach. In their book, the authors highlight that the Internet has the ability to remove this trade-off by being able to deliver a'rich'product to a greater'reach'of the general market. This summary will demonstrate that in order to achieve this, companies do not need a new set of strategic principles, but a realignment of those already existing.Added-value of this summary:• Save time• Understand key concepts• Expand your business knowledgeTo learn more, read'Blown to Bits'and find out how you can start taking advantage of the Internet to improve your flow of information and benefit your business. |
