كتاب إلكتروني
Big Data and Business Analytics Adoption and Use : A Step Toward Transforming Operations and Production Management?
| العنوان: | Big Data and Business Analytics Adoption and Use : A Step Toward Transforming Operations and Production Management? |
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| الوصف: | Big data analytics (BDA) is de?ned as a holistic approach to managing, processing and analyzing the 5V data-related dimensions (i.e., volume, variety, velocity, veracity and value) to create actionable insights for delivering sustained value, measuring performance and establishing competitive advantages (Fosso Wamba et al., 2015). BDA has captured the imagination of both practitioners and scholars for its high operational and strategic potentials across various industries including marketing, financial services, insurance, retailing, healthcare, and manufacturing. For example, manufacturing firms including GE, Rolls Royce and Ford have been successfully using BDA for maintenance (e.g., engine failures) and supplier risk management (Jobs et al., 2015). BDA has also improved business intelligence on the behaviour of customers as well as consumer profiling (European Commission, 2013). As such, the extant literature identifies big data as the “next big thing in innovation” (Gobble, 2013, p.64), “the fourth paradigm of science” (Strawn, (2012), or “the next frontier for innovation, competition, and productivity” (Manyika et al., 2011, p.1). The papers comprise seven standalone research articles. Five articles are published in this issue: Kache and Seuring (2017), Matthias et al. (2017), Sykes et al. (2017), Mehmood et al. (2017), and Ramanathan et al. (2017). The remaining articles are published in IJOPM regular issues and are Aloysius et al. (2016), and Chong et al. (2016). |
| المؤلفون: | Wamba, Samuel Fosso |
| نوع المادة: | eBook. |
| الموضوعات: | Big data, Decision making--Data processing |
| تصنيفات: | BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management |
| قاعدة البيانات: | eBook Index |
Full Text Finder | ردمك: | 9781787142848 9781787142855 |
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