كتاب إلكتروني
Branding Diversity : New Advertising and Cultural Strategies
| العنوان: | Branding Diversity : New Advertising and Cultural Strategies |
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| الوصف: | Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies. |
| المؤلفون: | Susie Khamis |
| نوع المادة: | eBook. |
| الموضوعات: | Cultural pluralism in advertising--United States, Advertising--Political aspects--United States--Case studies, Advertising--Social aspects--United States--Case studies, Branding (Marketing)--Political aspects--United States--Case studies, Branding (Marketing)--Social aspects--United States--Case studies |
| تصنيفات: | SOCIAL SCIENCE / Media Studies |
| قاعدة البيانات: | eBook Index |
| ردمك: | 9780367145446 9781032474816 9780429032257 9780429626951 9780429628597 |
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