كتاب إلكتروني
Global Competition and Technology : Essays in the Creation and Application of Knowledge by Multinationals
| العنوان: | Global Competition and Technology : Essays in the Creation and Application of Knowledge by Multinationals |
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| الوصف: | Multinationals are increasingly taking internationalised approaches to the ways in which they generate new knowledge and develop innovative new products from it in the pursuit of global competitiveness. These new perspectives in MNEs'technological behaviour open up important additional possibilities for those countries that play host to operations of these companies. This book analyses in detail the new dimensions in MNEs'approach to global competitiveness and the role played in this by overseas R & D units, and discusses the implications of this for host countries'growth and welfare. |
| المؤلفون: | Robert Pearce |
| نوع المادة: | eBook. |
| الموضوعات: | International economic relations, Marketing research, Business intelligence, Industrial organization |
| تصنيفات: | BUSINESS & ECONOMICS / International / Economics & Trade, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Strategic Planning |
| قاعدة البيانات: | eBook Index |
| ردمك: | 9780333671832 9781349258567 |
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