كتاب إلكتروني
The Fundraising Reader
| العنوان: | The Fundraising Reader |
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| الوصف: | The Fundraising Reader draws together essential literature establishing a one-stop body of knowledge that explains what fundraising is, and covers key concepts, principles and debates. The book shines a light on the experience of being a fundraiser and answers an urgent need to engage with the complexities of a facet of the non-profit sector that is often neglected or not properly understood. This international compilation features extracts from key writing on fundraising, with a comprehensive contextualising introduction by the editors. Uniquely, this Reader shares conflicting positions relating to age-old and current debates on fundraising: Is fundraising marketing? Should donors or the community be front and centre in fundraising? How can fundraisers deal with ethical dilemmas such as ‘tainted'donors and money? Best practice and future trends are also covered, including the impact of new technologies and responding to demands for greater diversity, inclusion, and equity in fundraising teams. This Reader is for those who seek to further develop their own understanding of fundraising, and it provides an invaluable resource for academic courses and professional training. |
| المؤلفون: | Beth Breeze, Donna Day Lafferty, Pamala Wiepking |
| نوع المادة: | eBook. |
| الموضوعات: | Fund raising, Charity, Humanitarianism |
| تصنيفات: | BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Fundraising & Grants, BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / General, SOCIAL SCIENCE / Philanthropy & Charity, BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Finance & Accounting, BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Management & Leadership, BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Marketing & Communications |
| قاعدة البيانات: | eBook Index |
Full Text Finder | ردمك: | 9780367703707 9780367703714 9781000872514 9781000872576 9781003145936 |
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