كتاب إلكتروني
The People Powered Brand : A Blueprint for B2B Brand and Culture Transformation
| العنوان: | The People Powered Brand : A Blueprint for B2B Brand and Culture Transformation |
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| الوصف: | Until now there has not been a proven method created specifically for B2B companies to follow for building a strong corporate brand. The People Powered Brand by veteran B2B marketers Chris Wirthwein and Joe Bannon lays out a plan for creating culture-driven, customer-centric brands that win in the B2B world. Citing practical examples from their many years of global B2B brand building experience, the authors explain how to create a brand that employees understand and customers desire. Using their method, employees from the accounting office, to the HR department, to the shop floor will be able to communicate clearly, consistently, and at every customer touch point. |
| المؤلفون: | Wirthwein, Chris, Bannon, Joe |
| نوع المادة: | eBook. |
| الموضوعات: | Branding (Marketing), Industrial marketing |
| تصنيفات: | BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management |
| قاعدة البيانات: | eBook Index |
Full Text Finder | ردمك: | 9780985179557 9780985179595 |
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