دورية أكاديمية
The Effect of Product Innovation on Brand Equity and Purchase Intention: An Applied Study on Food and Beverage Brands in Egypt
| العنوان: | The Effect of Product Innovation on Brand Equity and Purchase Intention: An Applied Study on Food and Beverage Brands in Egypt |
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| المؤلفون: | Mahmoud, Rana Samir |
| المساهمون: | Kheir El Din, Amr, Advisor, Abd-Elmageed, Mohamed Hassan, Advisor |
| المصدر: | المجلة العلمية للاقتصاد والتجارة. ع3:361-380 |
| الإتاحة: | http://search.mandumah.com/Record/1372952 |
| قاعدة البيانات: | EcoLink |
| تدمد: | 26362562 |
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