Nostalgic Resonance: Exploring the Impact of Rebranding on Consumer Behavior

التفاصيل البيبلوغرافية
العنوان: Nostalgic Resonance: Exploring the Impact of Rebranding on Consumer Behavior
المؤلفون: Titus, Ray, R, Chinnaiyan, Sungheetha, Akey, R, Rajesh Sharma, Babu, Tina, Nair, Rekha R
المصدر: 2024 4th International Conference on Innovative Practices in Technology and Management (ICIPTM) Innovative Practices in Technology and Management (ICIPTM), 2024 4th International Conference on. :1-6 Feb, 2024
Relation: 2024 4th International Conference on Innovative Practices in Technology and Management (ICIPTM)
قاعدة البيانات: IEEE Xplore Digital Library
الوصف
ردمك:9798350307757
DOI:10.1109/ICIPTM59628.2024.10563783