مؤتمر
Consumer Informedness and Hyperdifferentiation: An Empirical Test of the 'Trading Down' and 'Trading Out' Hypotheses
| العنوان: | Consumer Informedness and Hyperdifferentiation: An Empirical Test of the 'Trading Down' and 'Trading Out' Hypotheses |
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| المؤلفون: | Kauffman, R.J., Ting Li, van Heck, E., Vervest, P. |
| المصدر: | 2009 42nd Hawaii International Conference on System Sciences System Sciences, 2009. HICSS '09. 42nd Hawaii International Conference on. :1-10 Jan, 2009 |
| Relation: | 2009 42nd Hawaii International Conference on System Sciences (HICSS) |
| قاعدة البيانات: | IEEE Xplore Digital Library |
Full Text Finder | ردمك: | 9780769534503 |
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| تدمد: | 15301605 |
| DOI: | 10.1109/HICSS.2009.130 |