Company Tactics for Customer Socialization with Social Media Technologies: Finnair's Rethink Quality and Quality Hunters Initiatives

التفاصيل البيبلوغرافية
العنوان: Company Tactics for Customer Socialization with Social Media Technologies: Finnair's Rethink Quality and Quality Hunters Initiatives
المؤلفون: Jarvenpaa, Sirkka L., Tuunainen, Virpi Kristiina
المصدر: 2012 45th Hawaii International Conference on System Sciences System Science (HICSS), 2012 45th Hawaii International Conference on. :713-722 Jan, 2012
Relation: 2012 45th Hawaii International Conference on System Sciences (HICSS)
قاعدة البيانات: IEEE Xplore Digital Library
الوصف
ردمك:9781457719257
9780769545257
تدمد:15301605
DOI:10.1109/HICSS.2012.166