دورية أكاديمية
Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market
| العنوان: | Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market |
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| المؤلفون: | Guissoni, Leandro Angotti, Rodrigues, Jonny Mateus, Zambaldi, Felipe, Neves, Marcos Fava |
| المصدر: | In Journal of Retailing December 2021 97(4):545-560 |
| قاعدة البيانات: | ScienceDirect |
Full Text Finder | تدمد: | 00224359 |
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| DOI: | 10.1016/j.jretai.2021.05.002 |