دورية أكاديمية
The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands -
| العنوان: | The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands - |
|---|---|
| المؤلفون: | Sun, Hui, Dai, You-Yu, Jeon, Su-Sung, Lee, Rok, Wang, Hongyun, Shi, Xing, Sun, Long, Wang, Yan |
| المصدر: | In Heliyon 30 August 2024 10(16) |
| قاعدة البيانات: | ScienceDirect |
Full Text Finder | تدمد: | 24058440 |
|---|---|
| DOI: | 10.1016/j.heliyon.2024.e36030 |