دورية أكاديمية
Can negative media coverage be positive? When negative news coverage improves firm financial performance
| العنوان: | Can negative media coverage be positive? When negative news coverage improves firm financial performance |
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| المؤلفون: | Dong, Xuebing, Wen, Xin, Wang, Kui, Cai, Chuangneng |
| المصدر: | Journal of Business & Industrial Marketing, 2021, Vol. 37, Issue 6, pp. 1338-1355. |
| URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/JBIM-01-2021-0038 |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 08858624 |
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| DOI: | 10.1108/JBIM-01-2021-0038 |