دورية أكاديمية
Price and in-store promotions in an emerging market
العنوان: | Price and in-store promotions in an emerging market |
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المؤلفون: | Guissoni, Leandro Angotti, Sanchez, Juan Machado, Rodrigues, Jonny Mateus |
المصدر: | Marketing Intelligence & Planning, 2018, Vol. 36, Issue 4, pp. 498-511. |
URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/MIP-08-2017-0154 |
قاعدة البيانات: | Emerald Insight |
تدمد: | 02634503 |
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DOI: | 10.1108/MIP-08-2017-0154 |