كتاب
The 360 degree brand in Asia: creating more effective marketing communications
| العنوان: | The 360 degree brand in Asia: creating more effective marketing communications |
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| المؤلفون: | Blair, Mark. |
| المساهمون: | Armstrong, Richard., Murphy, Mike. |
| بيانات النشر: | Singapore : John Wiley & Sons (Asia), 2003. |
| سنة النشر: | 2003 |
| وصف مادي: | xvi, 215 p. : ill. ; 24 cm. |
| مصطلحات موضوعية: | Communication in marketing -- Asia., Brand name products -- Asia -- Marketing. |
| الوصف: | "The 360 Degree Brand in Asia describes Ogilvy's proven success in helping both Asia-based companies and mutlinationals operating in Asia-Pacific to achieve greater success through its model of 360 Degree Brand Stewardship. This practical book offers valuable advice by taking a holistic look at communications and applying the necessary guidelines from each discipline to build a stronger and more profitable brand."--BOOK JACKET. |
| Original Identifier: | ocm51794454 |
| نوع الوثيقة: | Book |
| اللغة: | English |
| ردمك: | 978-0-470-82057-5 0-470-82057-8 |
| حقوق: | This record is part of the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others, OCLC Online Computer Library Center, Inc. and the Library of Congress. |
| ملاحظات: | Includes index. |
| رقم الأكسشن: | edshlc.009207355.7 |
| قاعدة البيانات: | Harvard Library Bibliographic Dataset |
| ردمك: | 9780470820575 0470820578 |
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