كتاب
Beyond "e": 12 ways technology is transforming sales and marketing strategy
| العنوان: | Beyond "e": 12 ways technology is transforming sales and marketing strategy 12 ways technology is transforming sales and marketing strategy |
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| المؤلفون: | Diorio, Stephen G. |
| بيانات النشر: | New York : McGraw-Hill, c2002. |
| سنة النشر: | 2002 |
| وصف مادي: | xxii, 323 p. : ill. ; 24 cm. |
| مصطلحات موضوعية: | Advertising., Electronic commerce., Internet marketing., Interactive marketing., Selling -- Technological innovations., Marketing -- Technological innovations., Information technology -- Economic aspects., Commerce., Internet., Computer Communication Networks., Technology. |
| ملاحظة حول المحتويات: | Introduction: Using Technology to Transform Marketing and Grow Revenues -- 1. Designing the Product to Fit the Channel: Making Products Ready for E-Business and Beyond -- 2. The Role of Online Marketplaces: Maximizing Revenue Growth and Margins in Online Auctions and Exchanges -- 3. How Technology Changes Branding: The Changing Rules of Awareness, Identity, and Loyalty in the Twenty-First Century -- 4. Interactive Direct Marketing: New Tools to Improve Marketing Performance and Anticipate Customer Behavior -- 5. Managing Multiple Sales and Marketing Channels: Blending Channels for Growth and Profitability -- 6. Adding Value to Sales: Helping Field Sales Forces Take Advantage of Technology -- 7. Mastering Networks of Partners, Media, and Middlemen to Effectively Reach the Market -- 8. Putting the Call Center at the Center of the Action: Turning the Call Center into a Strategic Sales and Marketing Asset -- 9. Reorganizing around the Customer: Transforming the Organization to Get the Most Value from CRM Investments -- 10. Building Customer Care Systems: Extending Customer Service into Electronic Channels -- 11. Rebuilding Customer Exit Barriers with CRM: Keeping Customers from Leaving -- 12. Buying Outside Services: Managing a New Universe of Technology Services, Agencies, and Solution Providers. |
| Original Identifier: | ocm47356288 |
| نوع الوثيقة: | Book |
| اللغة: | English |
| ردمك: | 978-0-07-137649-5 0-07-137649-6 |
| حقوق: | This record is part of the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others, OCLC Online Computer Library Center, Inc. and the Library of Congress. |
| ملاحظات: | Includes index. |
| رقم الأكسشن: | edshlc.010587064.1 |
| قاعدة البيانات: | Harvard Library Bibliographic Dataset |
| ردمك: | 9780071376495 0071376496 |
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