كتاب
The luxury market in India: Maharajas to masses
| العنوان: | The luxury market in India: Maharajas to masses |
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| المساهمون: | Atwal, Glyn., Jain, Soumya. |
| بيانات النشر: | Basingstoke : Palgrave Macmillan, 2012. |
| سنة النشر: | 2012 |
| وصف مادي: | xi, 217 p. : ill. ; 23 cm. |
| مصطلحات موضوعية: | Luxuries -- India -- Marketing., Branding (Marketing) -- India. |
| الوصف: | "This volume is a collective guide based on intelligence from consumer research, expert interviews, face-to-face conversations, and most importantly, experience. It covers all aspects of the luxury journey in India, starting with its history of luxury, understanding consumption patterns and modes of consumption, analysing strategies to enter the Indian market, communicating the philosophy of luxury brands, and finally understanding India's own luxury. It sets out to uncover strategies that will help avoid market failure and leverage opportunities to win in India."--Back cover. |
| ملاحظة حول المحتويات: | Part one: Understanding luxury in India (1. Renewing India's relationship with luxury / Dheeraj Sinha ; 2. India's historical luxury fables / Soumya Jain) -- Part two: Unraveling the Indian consumer (3. The changing luxury landscape / Sophie Maxwell ; 4. Real lives, real luxury / Prashant Saxena ; 5. Contemporary lustre / Melanie Puddick, Priya Menon ; 6. New consumer, new luxury / Thomas Recchione, Akash Misra) -- Part three: Taking the business step (7. Crossing the Indian threshold / Rahul Kapoor ; 8. Luxury retailing in India / Sudeep Chhabra) -- Part four: Wooing India (9. Delivering a luxury brand experience / Lulu Raghavan ; 10. Fitting in India / Glyn Atwal, Shaziya Khan) -- Part five: The message and the medium (11. The communication dilemma / Glyn Atwal, Shaziya Khan, Douglas Bryson ; 12. Creating the hype / Kinjal Medh ; 13. Bollywood and luxury / Roasie Virq Ahluwalia) -- Part six: India's own luxury (14. Luxury living / Himadri Roy Chaudhari ; 15. The rise of Indian luxury brands / AShok Som, Sushanta Das ; 16. Recognizing the future / Glyn Atwal, Soumya Jain). |
| Original Identifier: | ocn795847653 |
| نوع الوثيقة: | Book |
| اللغة: | English |
| ردمك: | 978-0-230-33672-8 0-230-33672-8 |
| حقوق: | This record is part of the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others, OCLC Online Computer Library Center, Inc. and the Library of Congress. |
| ملاحظات: | Includes bibliographical references and index. |
| رقم الأكسشن: | edshlc.013361754.8 |
| قاعدة البيانات: | Harvard Library Bibliographic Dataset |
Full Text Finder | ردمك: | 9780230336728 0230336728 |
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