كتاب
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
| العنوان: | Blue ocean strategy: how to create uncontested market space and make the competition irrelevant How to create uncontested market space and make the competition irrelevant |
|---|---|
| المؤلفون: | Kim, W. Chan, author. |
| المساهمون: | Mauborgne, Renée, author. |
| بيانات النشر: | Expanded edition. |
| سنة النشر: | 2015 |
| وصف مادي: | 287 pages : illustrations ; 19 cm. |
| مصطلحات موضوعية: | New products., Market segmentation. |
| الوصف: | "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket |
| ملاحظة حول المحتويات: | Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps. |
| Original Identifier: | ocn889426407 |
| نوع الوثيقة: | Book |
| اللغة: | English |
| ردمك: | 978-1-62527-449-6 1-62527-449-1 |
| حقوق: | This record is part of the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others, OCLC Online Computer Library Center, Inc. and the Library of Congress. |
| ملاحظات: | Includes bibliographical references and index. |
| رقم الأكسشن: | edshlc.014252362.3 |
| قاعدة البيانات: | Harvard Library Bibliographic Dataset |
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