كتاب
Disrupting digital business: create an authentic experience in the peer-to-peer economy
| العنوان: | Disrupting digital business: create an authentic experience in the peer-to-peer economy |
|---|---|
| المؤلفون: | Wang, R. (Ray) |
| سنة النشر: | 2015 |
| وصف مادي: | vi, 191 pages ; 22 cm |
| مصطلحات موضوعية: | BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce), Electronic commerce., Technological innovations -- Management., Business enterprises -- Technological innovations., BUSINESS & ECONOMICS / Entrepreneurship., BUSINESS & ECONOMICS / Management., BUSINESS & ECONOMICS / Economics / General. |
| الوصف: | "Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approach-at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business"-- |
| ملاحظة حول المحتويات: | Keeping the Brand Promise -- Being True to Yourself: Business Model Transformation -- Data Exhaust: How Contextual Relationships Drive Relevancy and Engagement -- Being Fox News: Why Trust and Transparency Enable Authenticity -- A Glimpse into the Future: Building an Intention-Driven Mind-Set -- Networked Economies: Enabling Co-Innovation and Co-Creation in a P2P World -- Living and Working in an Era of Digital Business. |
| Original Identifier: | ocn891619051 |
| نوع الوثيقة: | Book |
| اللغة: | English |
| ردمك: | 978-1-4221-4201-1 1-4221-4201-9 |
| حقوق: | This record is part of the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others, OCLC Online Computer Library Center, Inc. and the Library of Congress. |
| رقم الأكسشن: | edshlc.014330689.8 |
| قاعدة البيانات: | Harvard Library Bibliographic Dataset |
Full Text Finder | ردمك: | 9781422142011 1422142019 |
|---|