كتاب
Brands, competition law and IP
| العنوان: | Brands, competition law and IP |
|---|---|
| المساهمون: | Desai, Deven R., 1975- editor., Lianos, Ioannis, editor., Waller, Spencer Weber, editor., Loyola University Chicago. School of Law, sponsoring body., University College, London, sponsoring body. |
| سنة النشر: | 2015 |
| وصف مادي: | x, 270 pages ; 24 cm |
| مصطلحات موضوعية: | Brand name products -- Law and legislation -- Congresses., Branding (Marketing) -- Congresses., Trademarks -- Law and legislation -- Congresses., Brand name products -- Law and legislation., Branding (Marketing), Trademarks -- Law and legislation., Marke., Wettbewerbsrecht., Conference papers and proceedings. |
| جغرافية الموضوع: | Europa., Europäische Union., USA. |
| ملاحظة حول المحتويات: | Introduction / Deven R. Desai, Ioannis Lianos and Spencer Weber Waller -- An introduction to the competitive effects of branding / Peter Davis and Kirsten Edwards-Warren -- Bayer or Walgreen's? The relationship of premium and value brands in the United States / James Langenfeld, Wenqing Li, and Sophie Yang -- The value of brands and the challenge of free riding / Tony Appleton and John Noble -- Brands, competition and antitrust law / Deven R. Desai and Spencer Weber Waller -- Brands and brand management : insights from marketing for antitrust / Gregory T. Gundlach and Joan M. Phillips -- Brands and market power : a bird's eye view / Daniel A. Crane -- The two sides of brand marketing : reconsidering competition law governing distribution restraints / Warren S. Grimes -- Brands, product differentiation and EU competition law / Ioannis Lianos -- Private labels, brands and competition law enforcement / Ariel Ezrachi and Ketan Ahuja -- Trademark dilution and the management of brands : implications of the Trademark Dilution Revision Act for marketing and marketing research / John D. Mittelstaedt -- Trademark law meets branding? / Ilanah Fhima -- Brands, firms and competition / Andrew Griffiths. |
| Original Identifier: | ocn903473936 |
| نوع الوثيقة: | Book |
| اللغة: | English |
| ردمك: | 978-1-107-10346-7 1-107-10346-0 |
| حقوق: | This record is part of the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others, OCLC Online Computer Library Center, Inc. and the Library of Congress. |
| ملاحظات: | Includes papers from two conferences jointly sponsored by the Institute for Consumer Antitrust Studies of Loyola University Chicago School of Law and the Centre for Law Economics and Society at University College London. -- Introduction. Includes bibliographical references and index. |
| رقم الأكسشن: | edshlc.014497288.3 |
| قاعدة البيانات: | Harvard Library Bibliographic Dataset |
Full Text Finder | ردمك: | 9781107103467 1107103460 |
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