دورية أكاديمية
Developing Measurement Scales of Organizational and Issue Legitimacy: A Case of Direct-to-Consumer Advertising in the Pharmaceutical Industry
العنوان: | Developing Measurement Scales of Organizational and Issue Legitimacy: A Case of Direct-to-Consumer Advertising in the Pharmaceutical Industry |
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المؤلفون: | Chung, Jee Young, Berger, Bruce K., DeCoster, Jamie |
المصدر: | Journal of Business Ethics, 2016 Aug 01. 137(2), 405-413. |
URL الوصول: | http://www.jstor.org/stable/24755783 |
قاعدة البيانات: | JSTOR Journals |
تدمد: | 01674544 15730697 |
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