مورد إلكتروني
Social Media Marketing in Luxury Brands: A Systematic Literature Review and Implications for Management Research
| العنوان: | Social Media Marketing in Luxury Brands: A Systematic Literature Review and Implications for Management Research |
|---|---|
| المؤلفون: | Arrigo, E |
| بيانات النشر: | Emerald country:GB 2018 |
| نوع الوثيقة: | Electronic Resource |
| مستخلص: | Digital technologies and social media have improved the connectivity and collaboration between firms and customers in all sectors. However, in the luxury sector, the approach to social media and digital technologies has been slower than in other industries. The purpose of this paper is to review the academic literature on social media marketing in luxury brands to highlight the current state of the art, the addressed key research themes and the implications for management research and practice. |
| مصطلحات الفهرس: | Systematic review, Social media marketing, Digital luxury, Luxury brand, SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE, info:eu-repo/semantics/article |
| URL: | info:eu-repo/semantics/altIdentifier/wos/WOS:000434299200003 volume:41 issue:6 firstpage:657 lastpage:679 numberofpages:23 journal:MANAGEMENT RESEARCH REVIEW |
| الإتاحة: | Open access content. Open access content info:eu-repo/semantics/closedAccess |
| ملاحظة: | ELETTRONICO English |
| أرقام أخرى: | ITBAO oai:boa.unimib.it:10281/194704 10.1108/MRR-04-2017-0134 info:eu-repo/semantics/altIdentifier/scopus/2-s2.0-85044770413 1308925356 |
| المصدر المساهم: | BICOCCA OPEN ARCH From OAIster®, provided by the OCLC Cooperative. |
| رقم الأكسشن: | edsoai.on1308925356 |
| قاعدة البيانات: | OAIster |
| الوصف غير متاح. |