كتاب إلكتروني
Chapter 1 Consuming atmospheres
| العنوان: | Chapter 1 Consuming atmospheres |
|---|---|
| المؤلفون: | Steadman, Chloe, Coffin, Jack |
| بيانات النشر: | Taylor & Francis; Consuming Atmospheres; Routledge, 2024. |
| سنة النشر: | 2024 |
| المجموعة: | Book chapters Imported or submitted locally |
| Original Material: | d6917606-17be-4e1b-b093-bbdb6b795d07 7b3c7b10-5b1e-40b3-860e-c6dd5197f0bb |
| مصطلحات موضوعية: | consuming atmospheres, marketing, marketing research, consumer experience, consumer culture |
| الوصف: | This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Part I: Designing Atmospheres, Part II: Experiencing Atmospheres, and Part III: Researching Atmospheres. Within each of these thematic areas, the chapters forming this collection are also introduced, demonstrating how they build upon – and converse with – existing research in this area. The chapter concludes by suggesting several avenues for future work on consuming atmospheres, to inspire future atmospheric investigations in marketing – and beyond. |
| نوع الوثيقة: | chapter |
| وصف الملف: | application/pdf |
| اللغة: | English |
| ردمك: | 978-1-03-226492-9 978-1-03-226494-3 1-03-226492-6 1-03-226494-2 |
| DOI: | 10.4324/ |
| URL الوصول: | https://library.oapen.org/handle/20.500.12657/85201 |
| حقوق: | Attribution-NonCommercial-NoDerivatives 4.0 International URL: https://creativecommons.org/licenses/by-nc-nd/4.0/ |
| رقم الأكسشن: | edsoap.20.500.12657.85201 |
| قاعدة البيانات: | OAPEN Library |
| ردمك: | 9781032264929 9781032264943 1032264926 1032264942 |
|---|---|
| DOI: | 10.4324/ |