كتاب إلكتروني
Strategic Innovative Marketing and Tourism
| العنوان: | Strategic Innovative Marketing and Tourism |
|---|---|
| المساهمون: | Kavoura, Androniki, Borges-Tiago, Teresa, Tiago, Flavio |
| بيانات النشر: | Cham: Springer Nature; Springer Nature Switzerland, 2024. |
| سنة النشر: | 2024 |
| المجموعة: | Books Imported or submitted locally |
| Original Material: | 372c83e8-fd6b-467f-b6fc-fa21859f776c 6c6992af-b843-4f46-859c-f6e9998e40d5 |
| مصطلحات موضوعية: | Strategic Innovative Marketing, Tourism Management, Marketing Communication, Social Media, Machine Learning, Digital Technologies, eCommerce, Sustainability, thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing, thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNU Sustainability |
| الوصف: | This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics. |
| ملاحظة حول المحتويات: | ... |
| نوع الوثيقة: | book |
| وصف الملف: | application/pdf |
| اللغة: | English |
| ردمك: | 978-3-031-51038-0 978-3-031-51037-3 3-031-51038-0 3-031-51037-2 |
| Relation: | Springer Proceedings in Business and Economics |
| DOI: | 10.1007/978-3-031-51038-0 |
| URL الوصول: | https://library.oapen.org/handle/20.500.12657/90880 |
| حقوق: | URL: http://creativecommons.org/licenses/by/4.0/ |
| ملاحظات: | ONIX_20240613_9783031510380_2 https://link.springer.com/978-3-031-51038-0 University of West Attica |
| رقم الأكسشن: | edsoap.20.500.12657.90880 |
| قاعدة البيانات: | OAPEN Library |
| ردمك: | 9783031510380 9783031510373 3031510380 3031510372 |
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| DOI: | 10.1007/978-3-031-51038-0 |