Trade liberalization during the last decades has increased among nations as a result of decreased tariffs. However, during the same period, market agents have created new protection measures to replace such mechanisms in an attempt to promote the domestic economic stability of countries, while expanding and ensuring the trade between nations. Considering that Brazil is the second largest broiler producer and chicken-meat exporter worldwide, the present study proposed to analyze the main barriers imposed on Brazilian chicken meat imports by the ten major importing countries. This is a documentary research with primary and secondary data, of a descriptive-exploratory nature, under a qualitative approach. Semi-structured questionnaires including open- and close-ended questions were sent using Survey Monkey software to the Brazilian Association of Animal Protein. The study revealed that technical requirements are those most often imposed by the importing countries, indicating their concern about the safety, quality, and origin of the imported good. Commercial requirements do not constitute a problem for the growth of Brazilian chicken meat exports; however, the requirements made by some countries preclude the exports.
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