كتاب إلكتروني
Assessing Efficiency and Effectiveness in Marketing: Applications of Data Envelopment Analysis—Prelude to Chapters 15 and 16
| العنوان: | Assessing Efficiency and Effectiveness in Marketing: Applications of Data Envelopment Analysis—Prelude to Chapters 15 and 16 |
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| المؤلفون: | Iyer, Gopalkrishnan R.Aff5, Grewal, DhruvAff6 |
| المساهمون: | Price, Camille C., Series editorAff1, Zhu, Joe, Series editorAff2, Aff4, Hillier, Frederick S., Series editorAff3 |
| المصدر: | Data Envelopment Analysis : A Handbook of Empirical Studies and Applications. 238:463-468 |
| قاعدة البيانات: | Springer Nature eBooks |
Full Text Finder | ردمك: | 9781489976826 9781489976840 |
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| DOI: | 10.1007/978-1-4899-7684-0_14 |