كتاب إلكتروني
Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy
| العنوان: | Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy |
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| المؤلفون: | Liu, Richie L.Aff4, Sprott, David E.Aff5, Spangenberg, Eric R.Aff6, Czellar, SandorAff7 |
| المساهمون: | Palmatier, Robert W., editorAff1, Kumar, V., editorAff2, Harmeling, Colleen M., editorAff3 |
| المصدر: | Customer Engagement Marketing. :269-292 |
| قاعدة البيانات: | Springer Nature eBooks |
| ردمك: | 9783319619842 9783319619859 |
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| DOI: | 10.1007/978-3-319-61985-9_12 |