كتاب إلكتروني
Borderless direct marketing? Status quo, trends and outlook
| العنوان: | Borderless direct marketing? Status quo, trends and outlook |
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| المؤلفون: | Hesse, JürgenAff6, Krafft, ManfredAff7, Peters, KayAff7 |
| المساهمون: | Krafft, Manfred, editorAff1, Hesse, Jürgen, editorAff2, Höfling, Jürgen, editorAff3, Peters, Kay, editorAff4, Rinas, Diane, editorAff5 |
| المصدر: | International Direct Marketing : Principles, Best Practices, Marketing Facts. :3-40 |
| Degree: | PhD |
| قاعدة البيانات: | Springer Nature eBooks |
Full Text Finder | ردمك: | 9783540396314 9783540396321 |
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| DOI: | 10.1007/978-3-540-39632-1_1 |