كتاب إلكتروني
Green Marketing and Brand Perception: Unveiling the Consumer Perspective
| العنوان: | Green Marketing and Brand Perception: Unveiling the Consumer Perspective |
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| المؤلفون: | Sujanska, LuciaAff4, Nadanyiova, MargaretaAff4 |
| المساهمون: | Kot, Sebastian, editorAff1, Khalid, Bilal, editorAff2, Haque, Adnan ul, editorAff3 |
| المصدر: | Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023. :951-962 |
| قاعدة البيانات: | Springer Nature eBooks |
| ردمك: | 9789819709953 9789819709960 |
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| DOI: | 10.1007/978-981-97-0996-0_56 |