دورية أكاديمية
Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism
| العنوان: | Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism |
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| المؤلفون: | Wannow, StefanieAff1, IDs41262023003269_cor1, Haupt, Martin, Ohlwein, Martin |
| المصدر: | Journal of Brand Management. 31(2):168-192 |
| قاعدة البيانات: | Springer Nature Journals |
Find this article in full text from Springer Verlag. 
Full Text Finder | تدمد: | 1350231X 14791803 |
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| DOI: | 10.1057/s41262-023-00326-9 |