دورية أكاديمية
An empirical study on traditional offline retailer’s switching intention towards community-based group buying program: A push–pull-mooring model
| العنوان: | An empirical study on traditional offline retailer’s switching intention towards community-based group buying program: A push–pull-mooring model |
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| المؤلفون: | Guan, Zihan, Shi, XiaoranAff1, Aff2, IDs12525024007026_cor2, Ying, Huajing, Xue, Ruhui, Qiao, Xiaojiao |
| المصدر: | Electronic Markets: The International Journal on Networked Business. 34(1) |
| قاعدة البيانات: | Springer Nature Journals |
Find this article in full text from Springer Verlag. 
Full Text Finder | تدمد: | 10196781 14228890 |
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| DOI: | 10.1007/s12525-024-00702-6 |