دورية أكاديمية
Cure or Sell: How Do Pharmaceutical Industry Marketers Combine Their Dual Mission? An Approach Using Moral Dissonance
العنوان: | Cure or Sell: How Do Pharmaceutical Industry Marketers Combine Their Dual Mission? An Approach Using Moral Dissonance |
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المؤلفون: | Bourcier-Béquaert, BénédicteAff1, IDs10551020046574_cor1, Baïada-Hirèche, Loréa, Sachet-Milliat, Anne |
المصدر: | Journal of Business Ethics. 175(3):555-581 |
قاعدة البيانات: | Springer Nature Journals |
تدمد: | 01674544 15730697 |
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DOI: | 10.1007/s10551-020-04657-4 |